Unfortunately, many sellers choose an agent based on the wrong priorities — often without realising the impact until later in the process. While every agent may promise great results, the reality is that not all strategies, marketing, or levels of service are the same.

Here are some of the most common mistakes sellers make when choosing an estate agent.

It’s easy to be drawn to the lowest fee.

But when you break it down, the difference in fee is often small compared to the difference in outcome.

If a stronger agent achieves even slightly more on your sale price, that can far outweigh any savings made upfront.

As covered earlier, the highest valuation doesn’t always mean the best result.

In many cases, it leads to overpricing, reduced interest, and eventual price drops.

Buyers decide very quickly whether they’re interested in a property — often within seconds of seeing it online.

Poor photography, weak descriptions, or lack of video can massively reduce engagement.

Strong presentation isn’t a “nice to have” — it’s essential.

What happens after your property goes live is where the real work begins.

This includes:

A weak process in any of these areas can lead to delays, fall-throughs, or a lower final price.

Liking the agent is important — you’ll be working closely with them.

But personality should be backed up by:

The right agent isn’t just the one who wins your instruction.

It’s the one who can guide you through the entire process and deliver the result you actually want.