Sittingbourne Property Market Update | 8th July 2026 | What's Really Happening Right Now

Sittingbourne Property Market Update | 8th July 2026 | What's Really Happening Right Now

This week a buyer asked me: "Are you underpricing your properties?" It's a fair question — and the answer tells you everything about how this market really works right now. Here's the honest picture from the Sittingbourne patch this week

I want to start this week with something a buyer said to me recently. Because it sums up the market better than any statistic.
They'd been viewing properties — some with us, some with other agents. Properties with other agents had been sitting on the market for weeks. Lots of viewings, no offers accepted, no movement. They made an offer below asking. It wasn't accepted. The property is still there.
Then they viewed one of ours. Multiple other buyers were interested. They ended up in a competitive situation and paid above the asking price.
Their question to me was: "Are you underpricing them?"
The answer is no. We price them attractively — to generate genuine interest and competition. What a property then achieves above that isn't something we control. That's the market telling you what it's worth when buyers are competing for it.
That contrast — properties sitting with multiple viewings and no movement versus properties launching and generating nine offers in days — is the most honest picture of this market I can give you.

THE MARKET THIS WEEK — 8TH JULY 2026
  • 📊 New instructions: 55 across the Sittingbourne patch
  • 🤝 Sales agreed: 36 market-wide this week
  • 📉 Price reductions: 27 this week — stock that launched too high is adjusting
  • 📦 Available stock: 725 properties across the patch — rising week on week
  • 👁️ Harrisons daily views per property: 61 — 29% above the patch average of 47.3

725 PROPERTIES. WHAT THAT MEANS FOR YOU.
Stock is rising. Buyers have more choice than at any point this year.
In that environment, the properties that are correctly positioned are still selling — and selling well. The properties that aren't are sitting in a growing queue that buyers are scrolling past.
27 price reductions this week across the patch tells its own story. Those are properties that launched above where the market was prepared to pay. The adjustment comes eventually. It just costs time, momentum and usually money.

TWO PROPERTIES. TWO RESULTS. ONE STRATEGY.
I'll let the numbers speak.
Property one — Faversham. Launched to the open market on 29th June. 26 viewings. 9 offers. Sold in excess of 10% above the asking price.
Property two — Sittingbourne. Never went to the main portals. We used our off-market strategy — the right buyers, contacted directly. 17 viewings generated. 8 viewings cancelled because we already had 5 offers. Sold at a price comparable to what similar properties in the area are openly listed at — achieved nearly 10% above our launch price.
Both properties. Different approaches. Same outcome — sellers achieving significantly more than asking price because buyers were competing.
There were other properties nearby on the market with other agents — some with more than one agent. They're still there.
The difference isn't luck. It's how a property is brought to market, who sees it first, and whether the price creates competition or kills it before it starts.

WHERE THE MARKET IS MOVING — AND WHERE IT ISN'T
Viewings are feeling more active at the lower end — under £300k remains the strongest part of this market. Buyers are motivated, proceedable and moving quickly when the right property appears.
Above £500k it remains very selective. Buyers at that level have patience and plenty of choice. Positioning has to be precise.
The pattern we're seeing consistently: correctly priced properties generating multiple viewings and competitive offers. Overpriced properties generating viewings but no offers — buyers using them as a comparison to find better value elsewhere.
If your property is getting viewings but no offers, that's not a viewing problem. That's a positioning problem.

THE 29% VIEWS ADVANTAGE
Our properties are attracting 29% more daily views per property than the patch average.
More buyers seeing your home. More viewings booked. More competition created. That's where results like the ones above begin.

ONE LAST THING
I've been doing these weekly updates for a while now. I'm here to stay — and I'll keep being the agent who says it as it is, not what you probably want to hear.
I talk about both sides of this market. When it's good, I say so. When it's tough, I say that too. You deserve honest information to make one of the biggest financial decisions of your life — not a polished version designed to get you to pick up the phone.
I know a lot of people read these every week.
So I'm genuinely curious — is there anything I'm not covering? Anything you'd actually like to know about the market, the buying or selling process, or anything else property related?
A DM, an email, or even just a comment below. I read everything and I'll answer honestly.

Sell for more. Complete faster. Sleep better.

DM me VALUE — let's talk about your home, where to position it and how to make buyers compete for it.


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