Sittingbourne Property Market Update | 1st July 2026 | House Prices, Demand & What's Really Happenin
June is done. And rather than just give you this week's numbers, I want to give you the full picture — because the data tells a story that most agents won't share with you.
THIS WEEK'S NUMBERS — 1ST JULY 2026
- 📊 New instructions: 53 across the patch
- 🤝 Sales agreed: 37 market-wide
- 📉 Price reductions: 21 this week
- 📦 Available stock: 711 properties across the patch — rising week on week
- 👁️ Harrisons daily views per property: 53.7 — 29% above the patch average of 41.7
- 🏆 Harrisons views ranking: 3rd across all agents
29% MORE EYES ON YOUR HOME
Let's start there.
Our properties are attracting 29% more daily views per property than the average agent operating on this patch.
That's not a small margin. That's nearly a third more buyers clicking through, looking at your home, deciding whether to book a viewing.
And we're doing that with 31 properties, not 130. Not 260. The marketing is working harder, per property, than almost everyone else out there.
Views don't sell houses on their own. But if buyers aren't clicking, they're not viewing. And if they're not viewing, they're not offering. It starts here.
JUNE IN FULL — THE PRICE BAND BREAKDOWN
Here's something I don't think any other agent in this area will show you. The entire month of June, broken down by price band, what was available, and what actually sold.
Price Band Available Sold SSTC Conversion
Up to £300k 403 63 15.6%
£301k – £400k 199 30 15.1%
£401k – £500k 109 13 11.9%
£501k – £750k 112 15 13.4%
£751k – £1m 43 3 7.0%
£1m+ 39 1 2.6%
Total 905 125 13.8%
What this tells us:
Under £400k the market is genuinely active, over 15% of available properties finding buyers in a single month. That's healthy.
The real pinch point isn't everything above £400k, it's specifically the £401k-£500k band. 109 properties available, only 13 sold. Buyers at this level have significant choice and they know it. Positioning here has to be precise.
Above £750k it's very slow. 3 sales from 43 available under £1m. 1 sale from 39 available above it. If you're in this bracket, patience and pinpoint strategy are everything.
The overall market converted 13.8% of available stock in June. Nearly 14 in every 100 properties found a buyer. In the current climate that's not nothing but it does mean 86 in every 100 didn't. Where your property sits in that picture comes down to how it's positioned.
TWO CASE STUDIES FROM THIS WEEK
I'll keep these brief but they both matter.
Case study one. A property that had been sitting on the market, had a price reduction, and still wasn't moving. We relaunched it. Repositioned it correctly. It sold, achieving a price closer to the original asking price than the reduced one. The reduction wasn't the answer. The strategy was.
Case study two. We took on a property, priced and marketed it correctly from day one. It sold before it even went live and achieved in excess of the asking price. It never appeared on Rightmove. The right buyers were already waiting.
Two very different situations. Same outcome, sellers achieving more than they expected going in.
WHAT WE'RE SEEING ON THE GROUND
Phones are quieter than we'd like, I'll be honest about that. But the activity that is there is telling.
Buyers who previously stretched their mortgage by £200k when moving up are now increasing by £75k-£100k instead. That tells me people still want to move. They're just being more measured about how much they're borrowing. Mortgage rates are feeding into that decision and that's rational, not fearful.
In the office we're seeing a mixed picture. Some buyers are hesitant, watching the market, waiting to see what happens. Others are motivated and moving quickly when the right property appears. Viewings and offers have been consistent month on month but we've had a significantly better sales month than many agents around us.
Why? Because we've been selective about what we list and how we price it. We haven't chased instructions by overquoting. That discipline is showing up in the results.
THE CONVEYANCING CONVERSATION NOBODY IS HAVING
Exchanges are the challenge right now and I want to be direct about why.
The properties we're selling are ready. Our sellers are prepared. The delays are almost always coming from chains below and often from conveyancers who are dealing with volume over quality.
This is important for anyone thinking about selling or buying:
You do not have to use the conveyancer your agent or mortgage adviser recommends. Referral fees in this industry are legal but they should be declared. Ask whether a referral fee is being paid and how much. A conveyancer chosen for the size of that fee rather than the quality of their service is one of the biggest reasons sales fall apart or drag on for months.
What to do instead:
- Ask any conveyancer about their average caseload, their communication process and their average completion times
- Ask your agent or adviser directly whether they receive a referral fee for the recommendation
- Get everything ready before you find a buyer. ID documents, mortgage in principle, title documents, any planning permissions, building regulations certificates. Have it all prepared before you go to market. The sellers who move fastest are the ones who are ready before day one.
We work with conveyancers we trust — not because of financial arrangements, but because when we recommend someone, our sellers' sale depends on it.
WHAT THIS MEANS IF YOU'RE THINKING OF SELLING
Stock is at 711 and rising. The market is selective. But correctly positioned, well-marketed properties are still selling and in some cases selling before they even go live.
The 29% views advantage matters. The price band data matters. The preparation matters.
Sell for more. Complete faster. Sleep better.
