HARRISONS HOMES – SITTINGBOURNE MARKET UPDATE
Welcome to the Harrisons Weekly Market Update for Sittingbourne. Each Wednesday we share the key movements in the local market, new homes coming on, sales agreed, pricing trends and buyer activity, giving you clear, reliable insight into what’s really happening.
1st January 2026 → 25th February 2026 + Weekly Wednesday insight
The Sittingbourne market has shown a consistent, stable flow since the start of the year.
YEAR-TO-DATE MARKET MOVEMENT
• 226 new properties brought to market
• 147 homes sold (SSTC)
• A ratio of 1.5 new listings for every sale
• Total available stock: 618 homes
This indicates a well-supplied market where buyers have meaningful choice, while correctly priced and well-presented homes continue to sell at a steady pace.
DEMAND PATTERNS
The most active segment remains the £250,000–£400,000 bracket, particularly three-bedroom family homes.
Properties in this range continue to generate the strongest viewing levels and the most consistent sales.
Higher-value homes are seeing more measured buyer behaviour, increasing the importance of accurate, evidence-led pricing.
PRICE-REDUCTION OVERVIEW
Price reductions remain a key market indicator:
• 113 reductions across Sittingbourne so far this year
• This represents 18% of the available stock
• Adjustments typically fall between 4% and 10%
Reductions generally signal that initial pricing did not align with buyer expectations.
In contrast, properties launched accurately continue to achieve strong early interest.
THIS WEEK’S SNAPSHOT
Market flow this week is aligned with the broader year-to-date trend:
• Consistent levels of new stock entering the market
• Steady but selective buyer activity
• Strongest engagement in the £250k–£400k family-home sector
• Growing caution at the upper end of the market
GUIDANCE FOR SELLERS
To maximise your outcome in the current conditions:
• Adopt an evidence-based pricing strategy
• Focus on presentation and launch impact
• Understand buyer positioning and demand patterns
• Leverage the critical first two weeks
GUIDANCE FOR BUYERS
The market offers excellent choice.
Well-priced homes in key segments continue to sell quickly; others allow more time and flexibility.
ONGOING WEEKLY REPORTING
Every Wednesday, Harrisons will provide a clear, data-based summary of:
• New instructions
• Sales agreed
• Price movements
• Buyer demand
• Emerging trends affecting the local market
Our aim is to ensure Sittingbourne is kept fully informed with accurate, localised market intelligence.